Riding the wave of rapper-founded brands in the ’90s, Wu-Tang Clan’s Wu Wear translates the group’s gritty New York City aesthetics into fashion. It’s a direct line from their influential ...

To say that music is a major part of our culture would be an understatement. From the ’50s to the modern day, music fans have ...

Although we don’t see rappers rocking the colorful sweaters anymore, the brand made a comeback with a runway show during Atlanta Fashion Week in October 2024. Another one of Biggie’s favorite ...

Brands not associated with music became hip-hop staples including Kangol and Adidas. "Customization and personalization is like the essence of not only hip-hop fashion, but the spirit of hip-hop ...

This is not your artist foray into fashion. This is a necessity.” In a TikTok post promoting the launch of the rapper’s new streetwear brand catered to “blocking 99.9% of Wi-Fi, 4G ...

The partnership represents a major milestone in the rapper’s expanding business ... The launch comes at a time when celebrity beauty and fashion brands face increasing competition in the ...

In case you are wondering how he makes the cut, well, today it’s all about the number of followers you have that makes one a ...