Riding the wave of rapper-founded brands in the ’90s, Wu-Tang Clan’s Wu Wear translates the group’s gritty New York City aesthetics into fashion. It’s a direct line from their influential ...

As hip-hop gained momentum—both financially and as the cultural force of cool—the pendulum began to sway. Fashion brands realized hip-hop was beneficial to the bottom line. “When something ...

Brands not associated with music became hip-hop staples including Kangol and Adidas. "Customization and personalization is like the essence of not only hip-hop fashion, but the spirit of hip-hop ...

Hip Hop Week brought the big dogs for their KC "Fit Check" Fashion Show on Saturday. The hip-hop-inspired show featured local ...

Although we don’t see rappers rocking the colorful sweaters anymore, the brand made a comeback with a runway show during Atlanta Fashion Week in October 2024. Another one of Biggie’s favorite ...

Perhaps one of the greatest lessons hip-hop has taught the fashion world has been every man is a brand. Hip-hop artists have learned quickly that making music is just one small part of their ...

Pretty Flacko is not one to be known for rocking mall brands. Afterall, he is one of the first rappers to speak on then-semi-obsure high fashion brands like Raf Simons, Rick Owens and Maison Margiela.

the business professionals and artists have delved into limitless ventures and expanded their brands. With their fresh clothing lines, the following rappers are hard work personified.

According to data provided by Genius, an internet compendium of music lyrics, rappers today name-drop brands more than ever. In 2018, the three most-referenced fashion brands—Fendi, Balenciaga ...

And that was such a LA-centric thing.” Versace’s hip-hop embrace Krishnamurthy argues that Versace was one of the first luxury brands to embrace celebrities. “We look at Paris Fashion Week or we look ...

Rappers not only look the part ... and T.I. added to their resume beyond their discographies with their own fashion brands to brag about on wax. There are outliers, however, that break the ...

Fashion houses and brands now seek out A-list Hip Hip icons to wear their brands, sit in their front rows, and share their products on social media. One mention in a Hip-Hop lyric and a brand can ...