Whether plastic, plush, or pixels on a screen, these toys have always lived in the space between imagination and reality, where fantasy feeds emotional development.But what happens when a child’s ...

According to a Reuters article, "Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence. ...

As part of the so-called "Barbie Box Challenge," folks are sharing photos of themselves, alongside a specifically-worded prompt, to OpenAI's ChatGPT in hopes of receiving a custom digital doll ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP repackaging. This partnership marks new territory for OpenAI, which has ...

The CCO of the AI giant focuses on product education over brand buzz.

Barbie's parent company Mattel has teamed up with OpenAI. While details are still under wraps, the first AI-powered product is expected to drop later this year. The partnership comes as toy ...

Mattel, the toy maker behind Barbie and Hot Wheels, said it’s teaming up with OpenAI, which created popular chatbot ChatGPT, to “bring the magic of AI to age-appropriate play experiences.” ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the ...

New types of cuddly toys, some for children as young as 3, are being sold as an alternative to screen time — and to parental ...

(Reuters) -Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first AI-powered product later this year, the Barbie-maker said on ...

The country's two largest two manufacturers saw sales of traditional toys decline due to delayed orders by retailers worried about tariffs.