Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.

With generative AI video getting so good that most people have probably already been fooled by it at least once, it was only a matter of time before big studios started incorporating it into their workflows.

Certainly, GenAI is a boon for small productions with limited financial resources, but one has to wonder what the long-term effects will be when creativity is increasingly taken out of human hands. Now that Netflix has released its Second Quarter 2025 Earnings Interview,

The final season of global phenomenon "Squid Game" helped Netflix beat Wall Street earnings targets for the second quarter, and the streaming service raised its revenue guidance for the year.

Netflix on Thursday raised its guidance for 2025 after soaring past investor expectations on revenue and earnings per share. Why it matters: Netflix's earnings results, presented early on in earnings season,