Meta Platforms will end political, election and social issue advertising on its platform in the EU in early October, blaming legal uncertainties due to new EU rules on political advertising, the U.S.

Meta on Friday said it will be forced to ban political advertising on its platforms in the European Union from October because of rules the Facebook and Instagram owner called "unworkable".Against this uneasy backdrop,

Meta isn’t the only company objecting to the incoming EU rule changes, which are also set to come into effect in October. Last year, Google stopped serving paid-for political ads in the EU, including on YouTube, and the company ultimately avoided fines for its allegedly "abusive" online advertising practices in 2019.