Louis Vuitton is stepping into the cosmetics arena with La Beauté Louis Vuitton a project led by makeup icon Dame Pat McGrath.

Louis Vuitton has officially announced the launch of La Beauté, the brand’s first-ever cosmetics collection. The debut was unveiled on Instagram, highlighting the collaboration with Pat McGrath, a Black British makeup artist and founder of Pat McGrath Labs,

Start with the first question, my angel.” We are meeting about her first major beauty project since launching her eponymous brand, Pat McGrath Labs, 10 years ago. Her wide cheekbones and smooth hair—encircled with her signature black,