Hisense, a global leader in consumer electronics and home appliances, has once again been named among the top 10 most global ...

Campaigns with higher ad frequency see up to double the brand impact, underlining the importance of repeat exposure in CTV ad ...

Solomon (pictured right) has been appointed as partner and head of commercial strategy in Kantar’s consulting arm, and will ...

Kantar, which tested over 1,350 ads released in 2025, found that influencer content in ads hold viewers for an average time ...

Kantar has unveiled India’s most creative and effective ads of 2024, with legacy brands dominating the rankings. D2C and ...

Walmart again led the rankings of the top 100 retailers as its sales grew 7% to $568.70 billion in 2024. Amazon retained its ...

Kantar has strengthened its Consulting division with the appointments of Lloyd Burdett, who returns as Senior Partner, and ...

The results of a five-year first-of-its-kind collaboration between Clear Channel Outdoor (NYSE: CCO) and Kantar prove out of home (OOH) advertising outperforms CTV and digital channels in key metrics ...

International marketing data and analytics company, Kantar today announced the most effective creative ads in the country.

Soumya Mohanty, MD and Chief Client Officer at Kantar, said that India isn’t just something to look at for inspiration—it’s a rich source of talent, tradition, and craftsmanship.

Kantar's study reveals that influencer content in digital ads grabs 2.2 times more attention than average ads. The research ...