Throughout Apple Cider Vinegar, journalists are investigating Belle. One of them, a journalist named Justin (Mark Coles Smith), learns about Belle from his partner Lucy (Tilda Cobham-Hervey), who takes solace in Belle's feed while she’s undergoing breast cancer treatment—and even decides to pause it altogether and try alternative remedies.

The Netflix series, starring Kaitlyn Dever, tells the story of an Australian blogger who found fame and money by lying about having cancer.