Binning gum is not the solution either. Addressing gum as a plastic pollutant dictates that the prevention of gum pollution ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...

Wrigley’s Extra gum, known variously as Orbit ... in play that can still be flexed creatively to meet any markets’ needs.” For a long time, chewing gum has had a fairly bad image in terms of tooth ...

Boomer is a 31-year-old brand and the oldest bubblegum in the country. Originally from the Wrigley stable of brands, it is ...

It was always either the Wrigley's green-wrapped Spearmint or ... What a compliment! A gum-chewing Nana. Today, I still carry gum with me wherever I go. My purse and often my pockets carry the ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV ... 5 Gum was chosen as the launch sponsor because the chewing gum brand is targeted at young, tech-savvy consumers who are looking for the ...

The gum category is growing at a rate of 11.9% year on year in terms of its sales value, demonstrating the huge revenue ...

Back in 1932, chewing gum magnate William Wrigley Jr. designed the Wrigley Mansion as a winter getaway home and a 50th anniversary gift to his wife. Set atop a hill overlooking 360-degree views of ...

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