Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’
Rocket Cos. added a live in-stadium sing-along to its Super Bowl commercial, betting that 'Take Me Home Country Roads' would ...
How 'Take Me Home Country Roads' Super Bowl singalong came together for Rocket commercial
A staple of Super Bowl Sunday advertising and a two-time winner of USA TODAY’s Ad Meter contest, Rocket’s new chief marketing ...
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Rocket Adds Live ‘Country Roads’ Sing-Along to Super Bowl Commercial, in Bid for ‘Moment of Unity’
Like Coca-Cola once did, Rocket Cos. tried to use a commercial to teach the world to sing — in perfect harmony. The company, which offers mortgages among other financial services, orchestrated ...