“Tubi was not Tubi-ing in its proper form everywhere,” the exec told Vulture. The new logo, color scheme, sound cue, and tweaked user-interface design are meant to rectify that. “It reflects ...

purple and yellow logo, as well as a playful jingle that runs when opening the Tubi app. Developed in partnership with design agency Dixon Taxi, the new brand design will begin rolling out to all ...