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Starbucks is downsizing its menu

Starbucks cutting 30% of its 'overly complex' menu

CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of Brian Niccol's strategy to get customers back.

INSIDER on MSN · 18h

Starbucks to cut a third of its menu offerings this year as the coffee giant streamlines service

In a Tuesday earnings call, Starbucks CEO Brian Niccol said the coffee giant will cut 30% of its menu offerings this year as it streamlines service.

AL.com on MSN · 2h

Starbucks is downsizing its menu because its ‘overly complex’

Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly 30% reduction” in both beverages and food. While Niccol didn’t name specific items, he has said the coffee chain’s menu has become “overly complex” resulting in long lines, reports CNN.

Starbucks Earnings Top Expectations

Hosted on MSN · 2h

Starbucks' CEO has a plan to keep you from having to hustle for your coffee at the counter

Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.

Investopedia on MSN · 23h

Starbucks Earnings Top Expectations as New CEO’s 'Back to Starbucks' Plan Unfolds

Key Takeaways Starbucks reported fiscal first-quarter results that topped analysts’ expectations, despite sales and profit declines year-over-year.The better-than-expected results came as new CEO Brian Niccol said the company made progress toward its "Back to Starbucks" strategy.

Business Insider · 23h

Starbucks has seen ‘positive response’ to ‘Back to Starbucks’ efforts, says CEO

While we’re only one quarter into our turnaround, we’re moving quickly to act on the ‘Back to Starbucks (SBUX)’ efforts and we’ve seen a

Starbucks, free refills

NBC New York · 44m

Starbucks is offering free refills — but there's a catch

These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit. Starbucks says folks must have their first beverage served in a ceramic mug, glass or personal cup — no disposable vessels — to receive free refills.

CBS News on MSN · 1d

Starbucks brings back condiment bar, free refills on "for here" drinks

Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve milk and sweeteners bar.

Yahoo · 1d

Starbucks Will Offer Free Refills for Paying Customers… But There’s a Catch

Starbucks is bringing back free refills and a condiment station, but there are few rules to be able to use these services.

1hon MSN

Starbucks’ new boss is banking on ‘mug hugs’ to get customers to hang around longer

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...

Starbucks is switching things up. What to know about new cafe policies

Starbucks is introducing a set of changes to its stores, including new rules on ceramic mugs, refills and restrooms. Here's ...

15hon MSN

Starbucks' CEO is so psyched to bring back a coffee shop staple that he talked about it 3 times on one call

The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...

The Times (Shreveport) on MSN4h

Names on cups, free refills and a condiment bar. What to know about Starbucks' new initiatives

Starbucks rolls out new initiatives in order to bring forth a sense of community, and one of these initiatives is returning ...

QSR magazine9m

The Fix at Starbucks Had to Start with Mobile Ordering

There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...

Starbucks Is Trimming 30% of Its Menu

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian ...

19h

Starbucks tested out ‘panic buttons’ in stores to protect baristas against loiterers

Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...

Starbucks CEO calls reversal of open-door policy 'practical," will close stores if needed

Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...

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