The company stated that the app offerings were inspired by their Not-So-Secret Menu broadcast channel on Instagram. Accessible via Starbucks' Insta bio, the not-so-secret menu channel teases customized drinks (e.g., iced black tea with brown sugar syrup) and other specials.

The Starbucks secret menu has been a thing for a long time now, but it’s not-so-secret anymore! Starbucks has officially recognized the drink customizations so many customers love to create by opening a section for the secret menu in their app – and to celebrate,

Starting on July 14, the secret menu drinks can be found on the “offers” tab in the Starbucks app and will feature a rotating selection of beverage customizations