Park Falls, Wisconsin, got its start as a logging town. Now it's best known as home to St. Croix Rods, one of America's biggest fishing rod makers.

A St. Croix one-piece is a great fishing rod, a three piece travel rod can save the day. Which do you get?

Explore St. Croix’s GRASP II swimbait rods, designed to reduce fatigue and boost performance for big bait bass anglers. Cast bigger, fish longer, and catch smarter.

Explore St. Croix’s GRASP II swimbait rods, designed to reduce fatigue and boost performance for big bait bass anglers. Cast bigger, fish longer, and catch smarter.

Our expert tested and reviewed the best surf fishing rods, from spinning rods to casting rods, for beginners and experienced anglers alike.

From left, local fishing guide Bob Maindelle, St. Croix rod company Angler Engagement Coordinator Savannah Stenlund, and St. Croix plant tour guide Ken Boness stop for a photo in the St. Croix ...