You might not have heard of the German brothers Adolf (Adi) and Rudolf (Rudi) Dassler, but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ...

Siblings argue all the time, it’s not unusual. But when Adolf (Adi) and Rudolf (Rudi) Dassler fell out, it split the German town of the Herzogenaurach in two. You’ve probably heard of the two ...

The story of Adidas began in the home of Dassler's mother in Herzogenaurach, Germany, where Adolf and his brother Rudolf set up the Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory ...

In fact, it all begins in the aftermath of World War II. A German cobbler named Adolf “Adi” Dassler founded the eponymous brand (adidas is an amalgamation of his first and last names ...

Last year marked the 75th anniversary of Puma, one of the world's largest sportswear brands and one-half of one of the most interesting sibling rivalries you'll ever learn about. The German ...

The competition between Adidas, founded by Adolf Dassler, and Puma, founded by his brother Rudolf, is emblematic of this ...

Founded in 1949, adidas was originally part of a jointly formed company called Dassler Brothers Shoe Factory which was established in 1924 by brothers Rudolf and Adolf Dassler. In 1948 ...