The Big Players: Caffeine and Sugar. Your average energy drink contains about 80mg of caffeine – roughly the same as a cup of coffee. But here’s where it gets interesting: many brands pump in ...

Energy drink sales hit %2412.6 billion in 2012%2C a 14%25 jump from 2008 ... As energy drink sales soar like a caffeine-fueled rocket, more drinks are promoting organic ingredients, ...

Rocket Fuel, the energy drink brand, is to roll out a campaign that pokes fun at rival Red Bull’s strapline ‘gives you wings’, replacing it with 'why have wings when you can have rockets?’.

Frucor Beverages New Zealand: V Energy Drink - V Rocket Pack. Colenso BBDO. SUMMARY. V’s 2009 brand campaign and launch of their ‘Pocket Rocket’ energy shot created enormous sales growth for the ...