Out of that, at least 72% of their overall marketing budget goes to digital marketing channels. Digital marketing spending is also on the rise, increasing by 11.1% from the first to the third ...

Here are some important things to keep in mind as you build your marketing budget for an upcoming financial year or quarter. (These tips are ideal for marketing teams of 10 or more, but the ...

Unfortunately, while your marketing budget is already stretched, here are a few reasons why it is likely too small, and why it is imperative that you find ways to make it a larger piece of your ...

You've got your marketing budget set, but how do you make sure that you get the maximum value out of those precious dollars? If you're a non-profit, you want to make sure that you are being a good ...

Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research from Sagefrog. The report was based on data from a survey of 2,400 marketers who work for ...