Sports fans meme’d out the bowl game in its first go-around when a smiling, frosted strawberry-flavored Pop-Tart mascot was ...

This year's Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games on Saturday ...

Pop-Tarts senior marketing director in a release Monday, "we're promising to triple the Crazy Good antics on- and off-field ...

It was a season of Iowa State comebacks. And fittingly, that’s how it ended for the Cyclones. Game MVP Rocco Becht scored ...

A late TD from No. 18 Iowa State proved to be the game-winner over No. 13 Miami in a thrilling Pop-Tarts Bowl on Saturday.

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

The horror! The Pop-Tarts Bowl mascots clearly love to have fun, and kudos to this referee for being such a good sport. We’re not sure we could’ve maintained this composure with a giant Pop ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games ...

There is quite literally no better way for this absurdly fun college football bowl game to end than watching one of the Pop-Tarts mascots sacrificed for the good of the sport. The full postgame as ...