Pop-Tarts senior marketing director in a release Monday, "we're promising to triple the Crazy Good antics on- and off-field ...

The most viral bowl game in college football last season is upping its game this year - in part by turning its trophy into a ...

A late TD from No. 18 Iowa State proved to be the game-winner over No. 13 Miami in a thrilling Pop-Tarts Bowl on Saturday.

According to a press release, Pop-Tarts & GE have accepted this year’s challenge and delivered an epic solution. Pop-Tarts ...

variety of pop tart flavors on store shelf - Billy F Blume Jr/Shutterstock It's a tough job, but someone's gotta do it: We're talking Pop-Tart flavor taste tester, and the results are in.

Iowa State celebrated a sweet victory in the Pop-Tarts Bowl by eating the namesake bowl mascot. Check out the postgame ...

The Hurricanes will play in this year’s Pop-Tarts Bowl, which has quickly grown a following for its Pop Tart-based antics.

The Pop-Tarts Bowl is thrilled to announce the unveiling of the first championship trophy in sports to include a working ...

The bowl game, which features Miami and Iowa State, drew more than $12 million in media exposure last season with an edible ...

Ward said his favorite Pop Tart is the sundae flavor, but when confronted about his choice on ESPN, he said brown sugar cinnamon is his second favorite. “Brown sugar cinnamon, it’s only good ...