Chicago Mascot Co.'s creative work took center stage in college football's 2024 Pop-Tarts Bowl. Benny the Bull; the Cubs, ...

But when Pop-Tarts went into business with the classic cartoon it wasn't for a line of dog treats, but a new flavor of the toaster snack. Though the actual flavor wasn't anything revolutionary ...

Last year's Pop-Tarts Bowl caught the world by storm when the winning team ate the toasted mascot. The 2024 game promises to ...

I don’t know about you, but I prefer a little texture on the top of my Pop-Tart. A slab of icing smooth enough to print a cartoon on isn’t how I want to start my day. Credit: Liv Averett ...

So the Pop-Tarts’ cartoon eyes and grin are in the middle of the body, while the perforated screen — for the human eyes — is cleverly hidden higher up. “It’s like in ‘The Wizard of Oz ...