Hold on tight, little adventurers! This June, MR.TOY is turning playtime into the ultimate ACTION PACKED PLAY extravaganza!

Best Car Toys. Great Car Toys for Kids "Some of the kids interested in cars fall into conceptual play because they're interested in collecting facts about brands or models or engines," Alexander says.

Toy cars were crude contraptions, with wheels fused to their die-cast bodies. Handler asked a designer to rig a car from British competitor Matchbox (now owned by Mattel) with wheels that actually ...

"You would think you take a car and shrink it down 64 times, and you have a Hot Wheels car," VP of design Ted Wu said. "The funny thing is, when you look at cars and you look at 1:64 scale, it's ...

Offering more than simply toys, Bigblock Customs is where vintage meets and redefines modern-day play to create shared family memories. Each car created with solid American beech wood, a sleek ...

The ideal toy for a child is not a toy at all but something that they’ve appropriated for play. Later, the rock that was once a car becomes a tool to smash leaves when the play changes.

During the height of the muscle car craze of the 1960s, Mattel co-founder Elliot Handler wanted to create toys that better reflected what was going on in the burgeoning hot rodding scene.

With plenty of power under Bill’s right foot, the design staff started work on the body. It may have been slightly overdone, but that’s what show cars like the Aero Coupe were supposed to be.

He believes Clixo is a “universal” toy that, he told me, ”addresses the need to transcend the boundaries of age, gender, and ability, facilitating inclusive and collaborative communal play ...