Determined to persevere in the face of repeated criticism of pens “designed to fit comfortably in a woman's hand" and pricier pink “Lady” razors, Bic has given the humble gas lighter a ...

What other products could be given a pointless "for women" makeover? Keyboards made from fluff? Banknotes printed in pink and yellow? Razors encased in pretty purple plastic? Oh, wait, Bic's ...