It is a highly saturated market with many brands or companies in a bid to capture the attention of the consumers. That is why ...

Harvest is staging a comeback after a 2022 crisis—and just redesigned its packaging to help its growth into physical retail.

Packaging is no longer something that safeguards; it has become part of the product experience. Luxury and fragile products ...

Sources predict required front-of-pack labeling could mean giving up key real estate in costly redesigns — or, more ...

Packaging starts with designing and sketching ideas. Consider what the primary packaging ... it for example a plastic or glass bottle, a box, a sachet or a tube. The secondary packaging can ...

Influencer marketing has become a key strategy for businesses looking to connect with their target audiences. But what sets a ...

Let's recognise the role of the shipping box in brand communication, customer engagement and community building because the ...

Packaging for Echo, Kindle, and Fire TV products features a brown kraft box design that should be familiar to Amazon customers. On Wednesday, Maiken Moeller-Hansen, the company’s director of ...