The NBA has filed a trademark application for “NBA Inside Stuff,” with intent to bring the popular show back.

For nearly 20 years, beginning in 1990, "NBA Inside Stuff" was appointment viewing for hardcore hoops fans drawn to popular recurring segments.

The NBA has reportedly filed trademark applications for "NBA Inside Stuff," its long-running highlight show that aired on three networks.

Warner Bros. Discovery's TNT Sports will stop making content for NBA TV, ending an nearly two-decade-old TV alliance ...

The highlight show NBA Inside Stuff became must-see TV for a generation of fans, and that iconic show might be primed for a comeback. CNBC’s Alex Sherman reported Wednesday that the NBA has ...

Naismith Memorial Basketball Hall of Famer and Seven-Time NBA All-Star Begins Role This Fall when the NBA Returns to NBC and Debuts on Peacock ...

Jessica Golden and Alex Sherman of CNBC reported on Wednesday that the NBA is preparing to bring back the popular old TV show “NBA Inside Stuff.” The report notes that the league filed for two ...