Every Thanksgiving for nearly a century, giant character balloons and remarkable floats have paraded down Manhattan. The Macy ...

New York's iconic spring event returns with a whimsical oasis of flowers, trees, and interactive displays at Herald Square.

Here's a complete guide to the annual Macy's Thanksgiving Day Parade this year, including the celebrity performers joining headliner Cher Skyler Caruso is a Writer and Reporter of PEOPLE Digital ...

Macy?s evolving mobile strategy for its annual holiday campaign Believe this year focuses on the mobile Web with a comprehensive site enabling users to write letters to Santa, participate in a ...

"My childhood dream is coming to life!" Mariah Carey wrote on Instagram Friday, announcing her participation in Macy's annual Thanksgiving Day parade Brenton Blanchet is a writer-reporter at PEOPLE.