Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

The name - Pop-Tarts - was a pun on Andy Warhol's pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts sold out in the first two weeks after launch. Kellogg's ...

From there, it was the Cheez-It Bowl until 2022, when Kellogg — who owns Pop-Tarts — decided to convert the event to the Pop-Tarts Bowl. In this year’s event, fans noticed sprinkles on the ...

Ever want to eat that frozen toaster strudel right out of the box? You're not alone, but first read our do's and don'ts on ...

The Pop-Tarts Bowl—sponsored by Kellogg's—has quickly become a classic in college football culture since taking over for the Cheez-It Bowl in 2023. In 2024? Expect even more fun. Paired with ...

So in partnership with GE Appliances, the championship trophy for this year’s Pop-Tarts Bowl is a functioning one: It has its ...

The Pop-Tarts Bowl added a new custom feature to their annual game and fans all across the country are cheering it on.