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Adidas AG ADDYY -0.99% said it would start selling shoes based on Yeezy designs in a bid to rebound after scrapping the lucrative partnership with musician and designer Kanye West that had spawned ...
Adidas has halved its earnings forecast after parting ways with Kanye West following the rapper and fashion designer's antisemitic comments.
What’s even more mind-bending is that, according to sources, Kanye lost $3 million overnight in May due to canceled business ...
Adidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year that ended a lucrative relationship for both.
In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant.
After making billions of dollars together, Adidas broke with Kanye West last year. But Adidas had been tolerating his misconduct for nearly a decade.
What Adidas Knew About Kanye The runaway success of the Yeezy collaboration came at a heavy price.
German sportswear maker Adidas expects operating profit to nearly double to about 500 million euros ($542.3 million) this year after the company's break-up with Kanye West and the discontinuation ...
Adidas’ big bet on Kanye West has collapsed, leaving a hole in the brand’s strategy and exposing the drawbacks of celebrity endorsement deals.
By Nathaniel Meyersohn, CNN Business In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had ...