A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

Despite the criticism, the Type 00's bold redesign aligns with Jaguar's history more closely than you might expect.

Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...

A reimagined look at the Jaguar lineup that could’ve been, exploring the models and strategy that might have redefined the brand’s future. As Jaguar transitions its brand into its promised ...

The earlier brand relaunch claimed to “Copy Nothing”, and while the angularity is heavily in line with contemporary car design, the new car looks like no Jaguar that went before. Not sure what ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

Automakers routinely use concept vehicles to gauge customer interest in a design or show the future direction of a vehicle or brand. The vehicles are not meant to be sold to consumers.

Jaguar's looking at ways to reuse materials rather than discarding them both at the beginning and end of a vehicle's ...

Jaguar’s transformation is as much about reclaiming its artistic heritage as it is about redefining the luxury car market.

The name, pronounced ‘type-zero-zero’ combines Jaguar’s historic use of the word ‘type’ with 00 to signify both the resetting of the brand and its zero-emission future. “Type 00 is the ...