The biggest opportunities don’t come from people searching for your name. They come when someone’s searching for a solution—and the algorithm decides to introduce you.

The algorithm then returns the given word, its part of speech, and its lemma, or base-form. Sentiment analysis is done using VADER: Valence Aware Dictionary and sEntiment Reasoner.

To understand this approach, imagine a network of highways on which you’d like to send as many delivery trucks as possible from Los Angeles to New York City in a given amount of time. Ford and ...