JACKSONVILLE, Fla. — You have probably heard it before, “The human attention span is shrinking to that of a goldfish.” Many publications have cited Microsoft Canada’s presentation stating ...

The researchers clocked the average human attention span at just 8 seconds in 2013, falling 4 seconds from the 12-second average in 2000, and putting humans just 1 second below goldfish. Microsoft ...

But it doesn’t matter because I have tried to find the source of this figure, for the attention span of a goldfish, and it’s just not there. But here’s what I did find.

It is reported that goldfish have a 9-second attention span. Jill Ebstein, who lives in Massachusetts, is the editor of the “At My Pace” series of books.

Your attention span is, uh... well... whatever, but it probably can't beat that of your average goldfish, a new study says.

The goldfish myth is pervasive because it makes pet owners feel better about themselves, and the human attention span myth is pervasive throughout the marketing world for the very same reason.

Our ever-shrinking attention spans leave brands fighting for survival in a sea of content overload. Explore how your brand can avoid getting lost in the e ...

Attention span and patience vary depending on the platform. For example: Waiting for a website to load: 8 seconds. Short-form content (TikTok, Reels, Shorts): 3–15 seconds before users scroll.

No, the average human attention span is not shorter than a goldfish's. But research suggests the average attention span may be decreasing, and that may be problematic, says Northeastern University ...

Test your attention span. Popular accounts claiming the average person’s attention span has dwindled to 8 seconds—shorter, supposedly, than a goldfish—aren’t corroborated by science.