Gibson had shifted from Orville’s idiosyncratic ... Lloyd Loar’s Master Series L-5 guitar of 1922 defined the contemporary archtop, apparently more akin to violins than guitars.

For one week only (March 10-17), Reverb's Gibson Demo Shop has 15-20% off select Gibson guitars. These are guitars that have been used on the demo floor—so they're gonna be in fair to good ...

Highlights from the virtual guitar shop included his legendary ... Resembling the shape and elegance of Gibson’s L5, the Johnny Smith model most commonly came fitted with a sole neck pickup ...