Drake and Kendrick Lamar have been feuding for over a decade, and the Grammy-winning rapper nearly reignited the beef in a live stream when he seemingly took shots at his nemesis

Drake, known for his strategic use of social media, transformed what could have been a standard charitable stream into an engaging dialogue with fans while addressing industry dynamics. The digital format allowed for immediate fan reaction and interaction,

Common said both rappers were among the best, but was particularly impressed by Kendrick's ability to drop "spiritual" lessons in his diss tracks.

Drake took to his holiday live stream and made reference to Kendrick Lamar's 'Euphoria' diss while praising Sexyy Red.

Drake and Kendrick Lamar's legal fight against UMG and Spotify could reshape the future of streaming royalties, artist rights, and industry practices.