De Beers established Lightbox in 2018 in order to help steer the lab-grown diamond narrative. It set a strict per-carat pricing model for the stones (pro-rated at $800 per carat, regardless of the ...

De Beers is closing down its lab-grown diamond business, cementing an earlier decision to stop selling the stones as jewelry as it commits to traditional gems.. The diamond miner announced last ...

De Beers decided to call time on offering lab-grown diamonds for engagement rings even as the man-made alternatives continue to cannibalize demand in one of the company’s most important markets.

Yet as man-made stones gained traction and started competing directly with natural diamonds, De Beers launched its own jewelry brand in 2018. The company introduced Lightbox to sell synthetic diamonds ...

The brand changed its tune in September 2018, when it started Lightbox amid an increased demand for man-made diamonds. With the endeavor, De Beers was aiming to make consumers see a strong ...

It appears that De Beers has spotted the writing on the wall in an increasingly crowded lab-grown diamond market. The diamond behemoth has begun testing engagement rings under its lab-grown ...

De Beers will turn its focus on so-called category marketing, where it promotes diamond jewelry in general rather than just its own branded gems. Copper $ 5.6045 / lb -0.44% Brent Crude Oil $ 70. ...

De Beers has accumulated the biggest stockpile of diamonds since 2008, the Financial Times reported. Weak demand and rising competition from lab-grown products are weighing on the diamond titan.

Yet as man-made stones gained traction and started competing directly with natural diamonds, De Beers launched its own jewellery brand in 2018. https://www.miningweekly.com Search ...