founded the Dassler Brothers Shoe Factory, where they specialised in making shoes for athletes. However, little did anyone realise that years later, a heated sibling rivalry between the two ...

In 1924, they established the Dassler Brothers Shoe Factory, making shoes for athletes. Adi, the more introverted of the two, was obsessed with functionality and design. His focus was on creating ...

When they formed the Dassler Brothers Sports Shoe Factory in 1924, “Herzo” was just another tiny town in southern Germany. That would all start to change as the brothers churned out running ...

where Adolf and his brother Rudolf set up the Gebruder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in 1924. However, a falling out in 1949 led the brothers to go their separate ways and ...

German sportswear label Adidas is celebrating a 10% uptick in sales within its latest quarterly figures, with the period firing a starter gun for 14% growth.