Few brands evoke a sense of exclusive luxury ... Always savvy in the marketing department, BMW already had one of the coolest logos in the car world with its distinctive blue-and-white roundel.

Boring brand manuals and design libraries are a dime a dozen, but every so often we come across a brand style guide that ...

KANSAS CITY, Mo. (AP) — Big 12 commissioner Brett Yormark wanted the league's postseason tournament to reflect his idealized ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand experience for all audiences. Logos, Lockups and Seals At the ...