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What do Amazon, Baskin-Robbins and Toblerone have in common? They all have hidden messages in their logos. Here's what they ...

A logo -- a small symbol or design used in business marketing -- is usually one of the first visual symbols a company develops in the early stages of planning. It often follows the naming the ...

A business logo appears on all of the company letterhead, communications, marketing and advertising pieces of a business as a graphic representation or symbol for the company. Essentially, the ...

I'm talking here not only about the stories of the company itself, but also those of the symbols that define them, the so-called logos.

The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It ...

The new logo was circular, with an engraved V-shaped symbol representing the company's tried-and-true V-twin engine. The horizontal bar remained, but now the Harley-Davidson name was written in ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

Range Rover now has its own logo for the first time. The luxury automaker is unveiling a sleek new look as it gears up to launch its first electric SUV later this year. Since it launched its first ...

Kulick: We are all on the eve of the celebration of our country’s 250th anniversary as the greatest “experiment” in history.