To activate fulfillment as the linchpin of loyalty and lifetime value, arm your brand with the following key tactics and tools. 1. Create unboxings worthy of watching, sharing and repeating.

Learn how modern loyalty programs are evolving to foster deeper customer relationships through personalization, seamless ...

Fast forward to 2012, and the Consumer Decision Journey has evolved into a Social Loyalty Loop with vast touch points. Brands are building social campaign experiences that spread from one brand ...

Brand loyalty is commonly based on image and experience while customer loyalty is money-based, relying on prices and discounts. Brand-loyal customers believe that a certain brand represents ...

But loyalty can be fickle, and according to our just-published Relationship Marketing Trends: Brand Rankings Report, brand loyalty across the board is lagging.

Closed-loop payments fit any business where loyalty and repeat spend matter. Below are some examples where they work seamlessly: Retail : Drive frequency, push exclusive offers, and reward spend ...

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Invest in the most valuable customers. A successful loyalty strategy aligns with a brand’s financial objectives. If loyalty budgets are impacted by recessionary cutbacks, look for ways to focus ...

Brand loyalty came in at 52.6% last year, the study found, up 1.8 percentage points from the previous year and closing in on the pre-pandemic 2019 benchmark of 54.2%. That number dropped as low as ...

TROY, Mich.: 25 Sept. 2024 — Perennial brand loyalty leaders including Toyota, Honda and Lexus have each been able to grow their respective shares of loyal customers amid stagnation experienced by ...