Microsoft Copilot will become Microsoft 365 Copilot Chat, the company said Wednesday, the second rebranding since the artificially intelligent assistant debuted in 2023 as Bing Chat Enterprise.

Also called the "New Bing," it can be used like a virtual assistant; however, it is also capable of generating original text. In late 2023, Bing Chat was renamed Copilot. See GPT and Copilot.

Microsoft is building a Bing Concierge Bot ... Google Assistant, and Facebook's still-in-testing M, it sounds like Bing Concierge will let you get stuff done straight from your chat app.