Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

The name - Pop-Tarts - was a pun on Andy Warhol's pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts sold out in the first two weeks after launch. Kellogg's ...

Tony the Tiger hugs special teams player of the game, Arizona State placekicker Christian Zendejas, left, and offensive MVP, ...

For us, it was both – in all of the best ways possible. Last December, the Pop-Tarts-sponsored bowl game saw the 25th-ranked Kansas City Wildcats taking on the 18th-ranked North Carolina State ...

So in partnership with GE Appliances, the championship trophy for this year’s Pop-Tarts Bowl is a functioning one: It has its ...

That's the price to pay for the third greatest trophy in college football (we'll rank it behind the Heisman and the crystal football given to the national champions ... for now). The Pop-Tarts ...

For us, it was both – in all of the best ways possible. Last December, the Pop-Tarts-sponsored bowl game saw the 25th-ranked Kansas City Wildcats taking on the 18th-ranked North Carolina State ...

That’s right folks, the Pop-Tarts Bowl is back for another round of chaos. As the premier breakfast pastry bowl game in all of college football, the Pop-Tarts Bowl is unlike any other bowl out ...

That's the price to pay for the third greatest trophy in college football (we'll rank it behind the Heisman and the crystal football given to the national champions ... for now). The Pop-Tarts Bowl ...