Gonzalve Bich led BIC through a major transformation, but now he’s ready for a new challenge. Do you know how many pens are ...

Female readers, put down that brutish man Bic and grasp your tiny mitts around one of these bad girls, below Marketed specifically at women, the pens come in easy-on-the-eye pastel coloured ...

French company Bic recently launched a marketing effort, 'One Bic, One Book, Two Classics', in which it combined the Bic Cristal pen and a robot to produce a Romeo and Juliet manuscript that mimics ...