BMW is introducing a new logo, the biggest redesign it’s had in over 100 years. The new design is a more modern and flatter look, with a transparent background that replaces the outer black ring.

We got a first look at BMW‘s new flatter and partially transparent logo on the i4 concept earlier this week. At the time it wasn’t clear if it would be adopted by the brand, but today, the ...

BMW advert 'burns' logo on to cinema-goers' eyelids so they can see it when they close their eyes. By NIALL FIRTH FOR MAILONLINE Updated: 05:50 EDT, 21 December 2010 ...