The Jumpman label is seemingly getting ready for the Valentine’s Day celebrations in 2025 with a new Air Jordan 3 ...

Built with Adidas’ BOOST and Lightstrike midsole, you get something with these shoes performance-wise that even Air Jordan ...

In the video, Jordan also explained why he went through a new pair of shoes every game ... Stay locked into Sports Illustrated's Kicks On SI for all your footwear news from the NBA and beyond.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.

Taking it all in were Carmelo Anthony and Aaron Judge, who sat next to each other on the court-side baseline. Jordan Brand’s coolness, of course, stems from the signature Air Jordan shoe that ...