Colorado Buffaloes' Alamo Bowl Appearance Against BYU Generates Near-Record Revenue
Win, lose or draw, the Colorado Buffaloes keep drawing eyeballs. The Valero Alamo Bowl announced Wednesday that its bowl game ...
The 'Prime Effect' delivered $59 million impact for first bowl game, per report
Deion Sanders turns out gold everywhere he goes and last year's Alamo Bowl was no exception. The Big 12 matchup between No. 17 BYU and No. 23 Colorado generated ...
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Deion Sanders Magic: How Coach Prime Turned the Alamo Bowl into a Must-Watch Event
The 2024 Valero Alamo Bowl between Colorado and BYU wasn’t just another postseason game—it was a spectacle. With 8.0 million viewers tuning in, it became the most-watched non-CFP/New Year’s ...