adidas today announces the signing of Michael Penix Jr. and Rome Odunze to the brand’s growing Name, Image and Likeness (NIL) roster, marking the brand’s first football student-athletes.

I cover the intersection of sports and money ... The official Twitter account of Adidas Football is embracing the boldness of the new partnership by re-branding its logo and header image and ...

The main pack of the Predator 25 arrives in a typically bold fashion – via a striking red and grey colourway that embodies ...

DB commit J'Zavien Currence impressed at the Adidas All-American Game, earning the No. 2 performance on Day 2 and showcasing ...

On Thursday, Adidas announced it has signed the college football superstar. With the deal, the athletic giant stated Hunter, a standout at the University of Colorado, will represent Adidas both on ...

Whether on the field of play, on social media or emblazoned on replica kit, it is clear that Nike and Adidas crush the competition when it comes to sports branding Football is the main battleground ...

Travis Hunter is making moves before starting his professional football career. The two-way Colorado star has signed an endorsement deal with Adidas, the brand announced Thursday. He will ...

Ward follows Adidas' first NIL football athletes, Michael Penix Jr. and Rome Odunze, during the 2023 season and is in the works of signing another player. Ward has led the No. 6 Hurricanes to ...