Is there a track and field athlete out there who doesn’t want to be like Usain Bolt? The post $6M Payout to 16-Year-Old Star ...

Travis Hunter has signed a $3.1 million deal with Adidas, and fans reacted as they were surprised, he didn't sign with Nike.

In 2022, adidas launched a name, image and likeness network for college athletes. The ones at Texas Tech have been able to ...

The Adidas Fear of God Athletics 2 Basketball, which is touted as Lorenzo’s first performance basketball sneaker, was ...

Hunter was all smiles during his first campaign shoot with Adidas in Denver this week, playfully dancing in between takes, ...

However, the company has shifted its focus in recent years, cooling its pursuit of marquee football athletes. This strategic gap opens the door for competitors like Adidas or Reebok to capitalize ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Athletes and fans can shop the IIInfinity series on the adidas website. Plus, they can hear firsthand from adidas designers who helped bring the revolutionary kicks to life. Sports Illustrated's ...

Today, adidas announces its first-ever signature boot for young Spanish sensation, Lamine Yamal. The limited collection F50 ...

No. 23-ranked Colorado Buffaloes two-way star Travis Hunter announced on Thursday that he is signing a deal with the $44.6 billion-valued behemoth Adidas. The announcement comes in the leadup to ...