D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

Founder Adolf was more commonly called Adi, so the name Adidas combines this and his surname, Dassler. It's merely a ...

A German cobbler named Adolf “Adi” Dassler founded the eponymous brand (adidas is an amalgamation of his first and last names) in 1949. At the time, the company only produced sport’s ...

but also give birth to Adidas and Puma, two of the largest sports apparel brands in the world today. The Dassler brothers established a small shoe factory in their home town with Adi (Adolf ...

You might not have heard of the German brothers Adolf (Adi) and Rudolf (Rudi) Dassler, but you have heard of the companies they founded: Adidas and Puma. So how did two brothers, both alike in ...

November 2024 is expected to be a month full of excitement for Adidas Sneakers enthusiasts. Adidas has officially announced a lineup of varied sneaker releases throughout the next month.

Adidas, whose founder Adi Dassler belonged to the Nazi Party, found themselves coming under increasing pressure to drop Kanye after several anti-Semitic comments. In a statement Adidas said ...

And yet the Adidas logo represents excellence, innovation and a legacy of sports performance around the running world. Founded in 1924, in Adi Dassler’s mother's laundry room, Adidas quickly ...

And, no doubt to Nike’s distress, the German brand also sponsored Argentina in an all-Adidas final. Ever since founder Adi Dassler started making football boots, the ‘beautiful game’ – and the World ...

German sportswear label Adidas is celebrating a 10% uptick in sales within its latest quarterly figures, with the period firing a starter gun for 14% growth.

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