Previous to Allstate, the Sugar Bowl has also been sponsored by Nokia (1996–2006) and USF&G Financial Services (1988–1995). For broadcasting, ESPN holds the rights to air the Sugar Bowl.
ESPN's Burke Magnus addresses the backlash for failing to broadcast the national anthem ahead of the Sugar Bowl, saying it ...
New Orleans Police Department Superintendent Anne Kirkpatrick said Thursday security for the Sugar Bowl will be beefed up to Super Bowl levels in the wake of a terror ...
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