News

John Oliver Slams the “Genius” Who Keeps Changing HBO Max’s Name, Admonishes Parent Company Exec for Anticipating His “Hot Take”
John Oliver didn’t disappoint his corporate overlords Sunday night by addressing the recent HBO Max name reversal — the ...
John Oliver Sasses Warner Bros Exec for Expecting a 'Hot Take' About HBO Max Rebrand: 'I'm Not Going to Do It if You WANT It' | Video
John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros ...
HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...
John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
HBO Max became simply Max in 2023. Now Warner Bros. Discovery is going back to basics and reclaiming a brand long associated ...
When Did HBO Change to HBO Max? What We Know as Service Renamed Again
HBO Max launched on May 27, 2020, consolidating content from HBO, Warner Bros., and additional WarnerMedia-owned properties.
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
HBO Max Is Back As Warner Bros. Discovery Changes Name, Again
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...
HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...
Observer1d
Dropping HBO Was a Mistake, and Warner Bros. Discovery Isn’t Afraid of Admitting It
Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...
What Elmo, Netflix and HBO Max tell us about the state of streaming
Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...
Max will become HBO Max (again)
Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.