Need to control the narrative? Learn this rhetorical tool to transition to your main point and mitigate potential negatives. Apple CEO Tim Cook uses brilliant communication tactics and public speaking skills to demonstrate strong and decisive leadership.

Apple CEO Tim Cook sees a key difference between pretty good workers and brilliant ones: Top performers aren't content just being good at their jobs. They want to impact other people or the world around them.

On the impact of tariffs, Tim Cook said it's "very difficult to predict beyond June," while Apple's AI is "taking a bit longer than we thought."