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Netflix’s first show with generative AI is a sign of what’s to come in TV, film
During a call with investors yesterday, Netflix co-CEO Ted Sarandos revealed that Netflix's Argentine show The Eternaut, which premiered in April, is "the very first GenAI final footage to appear on screen in a Netflix, Inc. original series or film.” Sarandos further explained, per a transcript of the call, saying:
When Will You See AI-Generated Content on Netflix? It's Possible You Already Have
Surprisingly, Sarandos said the company already did it, on an Argentinian sci-fi show called El Eternauta, a graphic-novel adaptation known as The Eternaut in English-speaking markets. For a scene showing a building collapsing in Buenos Aires, Netflix's tech team worked with the filmmakers to generate AI footage that was used as final footage.
Jimmy Kimmel gave a salute to “The Late Show With Stephen Colbert” — and blasted rival network CBS — on Thursday evening, ...
Netflix said it used generative AI for the first time for a scene in an Argentinean show called "El Eternauta." ...
Netflix used generative AI to create a scene in the sci-fi series The Eternaut — a first for one of the streamer’s original ...
The streaming company said it used the technology onscreen for the first time in an Argentine science fiction show.
When Netflix debuted its video streaming service back in 2011, it seemed like it would usher in the end of the television ...
Netflix said AI was used to produce visual effects that appeared for the first time on screen in one of its original series, ...
Netflix co-CEO Ted Sarandos revealed that the streamer has used generative AI while making movies and TV shows. That could ...
Ted Sarandos has always had an uncanny grasp of titles and stars, conjuring them in his pre-internet days as a video store ...
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